India’s Hindustan Ambassador nameplate to be revived with modern twist – report
An iconic part of India’s motoring history, the Hindustan Ambassador is set to return as an electric model with input from Peugeot.
For 56 years, Hindustan Motors produced India’s own car, the Hindustan Ambassador.
And by India’s own, we mean it was originally a 1956 Morris Oxford, but from 1958 to 2014 some 900,000 Ambassadors became known as the ‘King of Indian Roads’.
While the car remained largely unchanged its entire life – with styling and engine changes arriving only late in its life – the car’s popularity waned during the 1990s as buyers opted for modern and efficient options.
Modern emissions standards proved the final hurdle for the Ambassador with even sales of taxi versions outlawed from several cities since 2011.
The final Hindustan Ambassador was produced in September 2014 and the car is now considered a collectible classic among Indian motorists.
Peugeot purchased the Ambassador brand from Hindustan in 2017, and overseas reports suggest the French marque is looking to revive the name as an electric car in a joint venture with Hindustan in India.
While there are no specific details surrounding the reborn Ambassador, reports note the car will be built at the old Hindustan factory in Chennai, in southern India.
This factory has most recently been building Mitsubishi vehicles.
It is expected that the new electric Ambassador will be released in 2025.
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