Toyota: Hybrids finally thriving in Australia
After more than a decade in the trenches, Toyota Australia is getting cut-through with its hybrid cars, which run on petrol power but use a small battery and electric motor to reduce fuel consumption. The company launched the niche, first-generation Prius in 2001. Though it was narrowly beaten to launch by Honda and its Insight, the company has since been the market leader alongside its premium Lexus subsidiary.